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Colorado Springs, CO, 80903
United States

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The Process: Beautiful Redemption Logo

Jeremy Worley

We love crafting experiences, products, and helping create awesome ideas. Thus why TheWorley Co. is stoked not only on creating their own product, but also working with clients on logos, custom apparel design, and developing brand identity.

Recently, we had the opportunity to work with a non-profit called Beautiful Redemption whose mission is to advocate for orphan's and foster kids, specifically in the El Paso County, Colorado region. Their mission and heart are so cool to see lived out and close to home, so we jumped at the opportunity to help develop their brand identity with logos and basic brand guidelines.

We'll guide you through a bit of the process below:

Step 1: Research

I was able to spend time hearing about the vision, heart, and big audacious goals of Beautiful Redemption in the hope that their values would be expressed through the design. They have a deep desire to not only create awareness, but drive action towards becoming foster parents or coming alongside those that are currently fostering. Listening and hearing where they've come from and where they want to go was a critical part of the process in developing a great logo.

Step 2: Sketches and Design Experimentation

Tons and tons of sketches happen here. Laying out the overall look and feel. Is the logo contained in a shape? Is it just beautiful lettering? Is there iconography to help identify the brand? What about the color palette and feel? How's it going to look on business cards, tee-shirts and letterhead?

It's like a "design puke" where all the ideas and possibilities are tossed out on a page. Check out a few examples of early renditions of the logo. Disclaimer: These look roouuuuuggghhh.

Step 3: Refinement, refinement, and then we're close

Feedback and refinement is critical(from both our client and other vested people). First drafts need to be tweeked and developed. We question each design decision to ensure it's on par with the brand vision and mission. This might look like 2 slight tweeks and revision or 25. In the case of Beautiful Redemption, we widdled down to a core design pretty quick and ran with it.

Step 4: Final Delivery and Context Images

Woohoo! We're finishing up the details and waxing on the polish. Delivery the logo and brief guidelines were the final steps in this project. To give the branding a bit of context we create some mock-ups to help visualize what it looks like in the wild. Include the colors and typefaces and you're ready to go. 

Brief Brand Guidelines

Brief Brand Guidelines

Letterhead mock-up

Letterhead mock-up

Business Cards

Business Cards

Tee designs

Tee designs

Interested in having TheWorley Co. develop a logo, brand assets, or craft a product? We'd love to hear from you below!

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