Client: Springs Rescue Mission and
Norwood Development Group
Role: Design
Type: Brand Identity
In the winter of 2019, I had the opportunity to collaborate with Springs Rescue Mission Nor’wood Development Group to brand a project that was truly groundbreaking, Greenway Flats.
The project was pro-bono, and the property was one-of-its kind. Its intention: combat chronic homelessness. The property serves as a platform for Springs Rescue Missions continuum of care. Where each person is treated with absolute dignity and respect on their journey. Greenway Flats provides a studio apartment and resources to hopefully end the chronic homeless cycle.
Through the shapes that create the primary mark, I was able to develop a system that could be used in a range of contexts. Whether it be signage, wall art, or marketing collateral, the shapes are everywhere. Further emphasizing the beauty of each person’s story and background.
