Client: Personal
Role: Design + Direction
Type: Brand Identity + Product Design/Manufacture

I’m an avid cyclist and over the years I’ve used cycling as a focus for personal projects, research, and experiments. Whether creating a faux cycling team (Wilderpeople Cycling Team) or producing a kit that is specific to Colorado, I sought to explore. There is something unique that happens on a bicycle through the time on the open road, camaraderie of fellow cyclists, and personal development via trials.